Web & Myspace for Freddy & Francine

Dungbeetle recently re-branded a website and myspace page for Los Angeles indie artists Freddy & Francine to coincide with the release of their new album "The Forest and the Sea." Their previous sites were burdened with heavy flash integration, making viewing slow and sometimes difficult to navigate. New sites share a common palette and visual thread with information that is easy to find, quick links, and a clear focus on promoting the new record. New videos, songs, and upcoming show calendar are prominently featured.

Get to the Point!

I posess a complete distaste for over-built, visually chaotic and confusing to navigate websites. Recent consulting projects continue to bring them to my attention, and I wonder...how do they get that way? Brands trying to make sure they don't miss anything? Designers trying to prove themselves "designing" it, rather than communicating?

For myself, I'll admit, I have a tendency to "under-do" it. Meaning I cut back a lot because I don't want to have to maintain much. And I want my viewers to get what they need fast.

I spend so many hours on the computer. Too many. As a tool for art, photography, music, research and marketing, it's phenomenal. But at the same time, more than ever I want to get my information quickly, easily, and without having to wait. Or dig. And I want it on my phone. Is that too much to ask?